Supply Chain Technology

Backbone of our Enterprise

Om Gayatri Group runs on the FarmSetu Supply Chain Stack that blends all the critical business data that we need across our different business units. It enables us to scale efficiently, maintain end-to-end visibility and drive transparency, productivity and profitability.

The result is real-time data management, better risk management, greater decision support and faster response time to volatile demand and supply situations.

What do we do?

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Technology Stack

SetuFarm

[Farm digitisation, PoP, weather advisory, P&L account]
  • Turns the farm into a business unit with P&L by taking into account plot-level input costs and revenues.

  • Helps manage risk by obtaining plot-level current and forecast weather data and delivering weather-based pest & disease advisories.

  • Monitors farms better by recording operations and observations against a package of practices on a timeline.

SetuIoT

[Weather stations, sensors and associated hardware]

Our tech stack includes custom hardware to accurately capture plot-level weather and associated parameters in real time. We capture various parameters like soil moisture, salinity, temperature, leaf wetness, solar radiation, atmospheric temperature, humidity etc. These time-stamped and geo-tagged data points greatly help in creating accurate weather forecasts and weather-based pest and disease advisory. This helps us make more accurate on-farm decisions for field operations and allied activities.

SetuAdvice

[Actionable advisory]
  • Improves our farmers' awareness with curated actionable and knowledge-based content.

  • Deliver knowledge-based content by subject matter experts with long experience.

  • Diverse content formats like text, audio and video delivered at a right time.

SetuSchool

[Short-duration, skill-based training courses]
  • Upskills our farmers and our staff with short-duration, practical and skill-based training courses.

  • Instant assessments and results help understand team-wide competency levels in real-time.

  • Courses designed and curated by recognised subject matter experts having in-depth domain knowledge of agriculture.

SetuCare

[Comprehensively updated agrochemical product knowledge repository]

Om Gayatri Group emphasises on making all its farmers agro-chemical literate. This directly leads to reduced usage of agro-chemicals and a dramatic improvement in a farmer's profit margins as also fresh produce quality. With SetuCare, we:

  • Access the most recent, authentic knowledge base of agro-chemicals.

  • Search and compare agro-chemical products by crop names and active ingredients.

  • Make better, smarter and informed purchases of agro-chemicals.

SetuNetwork

[Technology-driven upstream and downstream traceability system]

Complete, real-time traceability is a rarity and a fundamental building block of a world-class fresh produce supply chain. FarmSetu’s traceability solution provides us with:

  • A QR code-based simple, secure and fast traceability solution.

  • Time-stamped, geo-tagged and real-time visibility of fresh produce movement.

  • A connection between farmers and consumers built on trust, transparency and credibility.

  • A comprehensive, end-to-end visibility of our entire value chain 24/7.

Enterprise Software

[For improved workforce productivity and management]

Our enterprise software ecosystem allows our group companies to scale efficiently by improving workforce productivity. Besides the systems mentioned above, our enterprise ecosystem includes tools for business email, document storage and sharing, meeting calendars and bespoke enterprise tools for sales and customer management, training, in-house R&D project management, data discovery, business intelligence and dashboarding.

SetuScale

[Business Consulting]

A team of experienced, qualified and trusted professionals guides us on the overall business direction. This is further distilled into quarterly and annual business plans for on-ground execution. The mandate includes finance, operations, talent management and marketing besides determining the overall business strategy.